2009 wrapped itself up and we set about thanking our clients for their willingness to push their brand with our traditional Woods Creative Christmas gift. Over the past few years we have managed to incorporate both our personality and our culture into the gift, while still delivering something of value that can be realistically used.

2009 was a positive year for us, with some work we were particularly proud of produced. These results were in no small part due to working with some great cooperative clients who had the courage to be design-led with their brand.

To thank our clients for their support we wanted to return the favour in some small way. With our Christmas gift we wanted to encourage everyone to get out and get amongst it over summer, enjoy the break – whether it be here lapping up the sunshine at the sunny Papamoa Domain, or road tripping anywhere else in the country with good music turned up on the dial.

We decided to keep it simple and indulge ourselves in a play on words to carry our message home. ROLL ON SUMMER was plastered around cardboard (rolls) which were filled with Woods Creative branded towels carrying the reminder “We’ve got your back all summer long”. We hoped these towels got thrown in many a car boot to be used throughout summer up and down our beautiful coast, along our rivers and beside our lakes here in beautiful New Zealand.

The beauty of a towel is it has a variety of uses; makeshift pillow, sun screen, fly and mosquito whip, makeshift parachute, homemade land yacht sail, blanket, food coverer, boot liner, skipping rope, stylish summer scarf, batman cape, emergency tourniquet, pirate flag, emergency clothing attire, pipi sack, picnic blanket, water bomb carrier… basically ROLL ON SUMMER in New Zealand we say.