Design creates freedom...

The ultimate goal when you hire a water well driller is for them to find you water. We were astounded to look around at the competition and discover all were focused on drilling holes, with not so much as a mention to finding water.Mark Carlyle was as hard case as you can get. He shoots from the hip and tells it like it is. He knows about hard graft and about the dangers involved when you deal with heavy machinery – and he has the missing fingers to prove it.

We knew that anyone dealing with Carlyle drilling is going to get a big dose of his honest personality from the get go, so our brand had to reflect this. The bold headlines used throughout and the down to earth language we crafted throughout helped give personality to the communication material, and kept it all completely honest with the business itself .

By segmenting out the two markets into “exploration and industrial well drilling” and “farms and domestic enquiries” We incorporated both target markets effectively, and told the story of the business. The brand itself has been successful, especially in pitching for work against other businesses. The comprehensive brochures communicate their vast capabilities, and manages to do it and still hang on to the gutsy personality that drives the business.

Deliverables:
• New Identity/brand
• Large Corporate Brochure
• Small Domestic Brochure
• Website
• Stationery
• Vehicle Signage
• Business Signage