Rotorua International Airport required a campaign to promote their new Air New Zealand flights from Rotorua to Sydney.


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The Campaign idea: Sydney Just Got Closer. A simple integrated approach across all media that creatively connects Australia with New Zealand.

Media: Direct Mailer, Billboard, Radio, Press, Online and Taxi Cab Advertising throughout the Bay of Plenty, Rotorua, Gisborne and the Hawkes Bay.


Radio:
(Click Link Below)

Boomerang Radio 30sec


Direct Mailer:



Billboard:

3 Responses

  1. I love it and want to go!!!!

  2. I’m still waiting.

  3. Yeh should go over for the rugby – meet you at the airport!

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