WOODS CREATIVE » Blog Archive » …TO HUMANISE A BRAND

Posted on: Tuesday, September 6th, 2011 at 10:18 pm

Generation Homes.

A house is a materialistic asset. A home is something you live in. Your home is a true reflection of you. You are a true reflection of your Generation. So what’s your Generation?

Our idea was simple. Bring the brand to life. Generation Homes have so many happy customers willing to tell their story. Our idea to humanize the brand was created around the real life ‘My Generation’ stories. We used actual customers to tell the story and endorse the core values of the Brand. Building a home should be all about CHOICE. With Generation Homes you get to choose what you want. Everything comes with a Generation Home. From the blinds, to the lawns, to the kitchen sink. And best of all you get to choose what you want. It was important to educate the customer on the choice they have.

We aligned this strategy, creative and design with all of Generation Homes national marketing, advertising and show homes.

Plan Page Magazine

National Show Home ReDesign:

All existing show homes were very uninspiring and basically an office in the garage and throughout the home it was clinical and untouched. Most of Generations advertising drives the customer to the show home but there was a real disconnect with the advertising and the experience the customer had when arriving at the show home.

Research showed that customers like to interact within show homes; opening doors, cupboards, sitting on beds and imagining them selves living in the space. Yet the existing show homes had signs saying ‘Do not sit on the bed’, ‘Take your shoes off’ and boring empty cupbaords.

We wanted to create an experience that captured the core values of the brand and allow the customer to experience these values through interaction and communication.