Design creates freedom...

YMCA Tauranga’s new brand brings the spirit back to a local community.

After months of research and talking to key stakeholders, staff, members and the wider community, we found the essence that connected everyone together was ‘SPIRIT’. This was the common thread that links young and old together with the YMCA, making a global brand reconnect with a local community.

The Result:
To YMCA Tauranga, It’s all about showing your spirit. Ask yourself, when was the last time you showed yours? Most people hold tightly onto theirs, often too shy to release it. Some people let their spirit run wild, and sometimes have to reign it in – and we meet a lot of people who have just never been shown how to find theirs. You also get the occasional person who is saving their spirit for later.

At YMCA Tauranga we work with you to help find your spirit, so you can make the most of your experience and unleash your potential on the world around you.

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