…TO DRIVE ECONOMIC GROWTH.

Priority One – Driving Economic Growth.
Because YOU are our Priority One.

Priority One is the Economic Development Agency for the Bay of Plenty. They needed a brand and key messages that could explain exactly what that meant to new or potential members. Members who were vital in contributing to the initiatives they put in place.
The [...]

…TO LOOK AS GOOD AS YOU TASTE.

Farmer Jones needed a brand that reflected their quality product.

Farmer Jones was facing changing times, largely the growth of larger supermarkets in the area – and the growth of shoppers thinking they are getting the best deal by shopping there – which most of the time was unfounded. Once we started talking to the Farmer [...]

…TO FLY ROTORUA TO SYDNEY DIRECT.

Rotorua International Airport required a campaign to promote their new Air New Zealand flights from Rotorua to Sydney.

The Campaign idea: Sydney Just Got Closer. A simple integrated approach across all media that creatively connects Australia with New Zealand.
Media: Direct Mailer, Billboard, Radio, Press, Online and Taxi Cab Advertising throughout the Bay of Plenty, Rotorua, Gisborne [...]

…TO INFUSE TRADITION WITH INNOVATION.

Welcome to our gigantic little shop.

Florentines Patisserie. Specialist creators of hand crafted premium patisserie products. Working with Florentines, we have taken the traditional model of the patisserie; and through communicating their innovation, skills and experience established a brand that aligns with their business. Florentines creates and provides a huge variety of hand crafted [...]

…TO SAY CHEERS!

Woods Creative 09/10 client Christmas gift.
Roll on summer.

2009 wrapped itself up and we set about thanking our clients for their willingness to push their brand with our traditional Woods Creative Christmas gift. Over the past few years we have managed to incorporate both our personality and our culture into the gift, while still [...]

…FOR BUSINESS TO SUCCEED.

Our Clients and Strategic Partners

At Woods Creative we are passionate about the benefits of strategic design in business and love the ongoing involvement we have in our clients businesses as their chosen Strategic Design Partner.
As we have worked with many new and established companies over the years, there are a lot of case studies to [...]

…TO REVEAL HOTMILK SEXY ONLINE

It’s showtime! Let’s reveal the sexy woman inside the loving mother.

2009 BeST Design Awards – BRONZE WINNER
Category: Website Design & Interactive

The Brief:
Create a website for an international market that is heavily search engine optimised but still had a wow factor that amazed their audience.
HOTmilk is a New Zealand Based lingerie company that [...]

…TO SHOW YOUR SPIRIT!

YMCA Tauranga’s new brand brings the spirit back to a local community.

After months of research and talking to key stakeholders, staff, members and the wider community, we found the essence that connected everyone together was ‘SPIRIT’. This was the common thread that links young and old together with the YMCA, making a global brand reconnect [...]

…TO LIVE NATURALLY

A home that is naturally grown, healthy, strong, and efficient is the backbone of an Intalok. It’s the natural way to live.

The Brief:
Intalok homes wanted a refresh of their identity, marketing and sales collateral. They needed to communicate a New Zealand story that captured and communicated the benefits of living in an Intalok home.
Intalok is [...]

…TO TELL A UNIQUE NZ STORY

Te Waihou, meaning ‘The New Water’ from the region of Putaruru ‘Home of the Owl’, the guardian of our pure water source The Blue Spring, New Zealand’s most precious spring water.

The Brief:
To create a premium New Zealand Spring Water brand that is distributed alongside fine wines. The product is to be sold into fine dining [...]

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